March 13, 2019
Question: “Why is photography so expensive?”
Answer: I’m going to be totally honest. I feel different than a lot of other photographers, because most have always valued photography. For me, it’s a more recent development. Before I got into photography, I was suuuper cheap. I was so focused on getting the best deal I could get, not necessarily the best pictures and experience. I thought it was ridiculous that a photographer had the audacity to charge hundreds of dollars for only one hour of taking pictures. And I feel like this is actually a really common misunderstanding. Right? If you’re agreeing with this, keep reading.
I was incredibly naïve about why photography costs what it costs until I became a photographer myself. So, I want to shed a little light so that you can hopefully understand why photography is an investment.
Photographers are business owners. Every business has costs that are super obvious on the surface, like a camera for example, but there are also so many hidden costs you would never know about unless you were a photographer yourself. To help you understand, here are some of my costs along with general photography costs. Every photographer is different and spends money on different things, but as a general rule, we are dedicated to giving you amazing images and that doesn’t come cheap.
If I were to account for my equipment alone, it would be worth around $4,000. That doesn’t include anything else, just equipment! And I still am working on upgrading my equipment. I probably haven’t even covered it all, but hopefully that gives you an idea.
Another point to consider, expenses aside is that when you book a photographer you are also paying for their expertise. Learning how to pose people, use a camera, edit, etc. – those are all skills. Just like another profession, you are paying for the photographer’s skill.
It really is a blessing that photography doesn’t cost more than it does. It can be easy to think that it’s ridiculous what photographers charge, I’ve been there. But I share this because I want you to know that there really is a reason for it. We’re not trying to rip you off. We’ve carefully evaluated what we feel like our art and skill is worth, we need to cover our expenses, and we need to be paid for our time away from our families, so that’s why we charge what we charge.
Hopefully this helps!